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Positioning & marketing advisory
What your venue promises, and whether it keeps it.
I helped create three brands from scratch and run some of the most talked-about rooms in Paris. I advise owners in Dubai on the concept, the identity and the way the venue talks to its guests, and I check it against what really happens in the room.
From the idea to the bill.
Positioning is not a logo. It is every moment where a guest decides whether to come back.
The concept
Who the venue is for, at what time of day, at what price, and why they would choose it over the place next door.
The identity
Name, tone, menus, music, uniforms: what the guest sees, hears and reads must tell the same story.
Communication
Instagram, Google profile, booking pages and reviews: what the venue says online, and whether the room lives up to it.
Why start with an audit
Many venues think they have a marketing problem when they have a service problem, and the reverse. A first anonymous visit shows which one it is, before you spend money on a new campaign or a new menu.
The scope and the fee of a positioning mission are agreed in writing before any work starts.
Also available.
Mystery dining audit →
Two anonymous visits and a written report for the owner. From AED 5,000.
Layout & interior advisory →
The operator's brief for the room, the bar and the flows, before and during design.
Owners not on site →
An independent eye for owners and partners who do not run the venue day to day.
What really happens in your venue on a Saturday night?
Book an audit